Farrell will debut at Selfridges

 

Robbie Williams’s clothing label, Farrell, is to debut at Selfridges this autumn. “Farrell has a very clear brand ethos in its focus on a heritage look, which is executed well,” said Selfridges’ men’s contemporary buyer, Reece Crisp. “The inclusion of both casual and more tailored pieces make it a great lifestyle brand. Our contemporary menswear business is growing all the time and we’re always on the lookout for collections which offer something different – be that a well-known ambassador, an exclusive collaboration or an emerging label. Our British labels are performing incredibly well this season, Barbour being a great example, and we’re pleased to introduce Farrell which is very much in the same vein.”

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