James Franco: face of the new Gucci fragrance

Actor, comedian and occasional professor James Franco was chosen to be the face of the Gucci Made to Measure fragrance campaign.

Franco is a favourite face of the label and apparently the feeling is mutual. “I’m always excited to work with Gucci and the relationship has grown a lot” the actor said during the shooting. “We are great collaborators and are on the same page.”

A well-tailored guy in a sleek car? We’re on that page too!

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