Muhammad Ali: legendary boxer, social activist, philanthropist, grandfather, and “the face of Louis Vuitton”. The campaign image has been taken by Annie Leibovitz at Ali’s home in the US. With a Louis Vuitton travel bag beside him, Ali’s gaze is directed toward his grandson who is wearing a pair of boxing gloves and has the look of a fighter heading into the ring. The tagline for the campaign reads: “Some stars show you the way. Muhammad Ali and a rising star. Phoenix, Arizona.”

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