D.HEDRAL opens in London

Italian bodywear and swimwear brand D.HEDRAL is opening its first store on London’s Neal Street. The flagship store will offer innovative luxury mens and womens underwear and beachwear designed and manufactured in Italy.

“It’s a new image to what one finds in the traditional retail landscape so it’s going be very striking. Sophisticated because of the detail and materials that represents the brand. User-friendly because it’s about dissolving the barrier between the web and physical presence. It is the best of both worlds.” – Lazzarini & Pickering

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Watch the film celebrates D.HEDRAL’s flagship store launch later this month at 38 Neal Street, Covent Garden, London.

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