Paris-based luxury retailer Hermès has decided to upend the transportation hierarchy with a new product: a duo of handsome carbon fiber luxury bicycles. Handcrafted by Time in France, the bikes will come in two different models: Le Flâneur d’Hermès and Le Flâneur sportif d’Hermès.
“We really want to work with people who have a very deep expertise, and wherever possible, we try to find them in France,” said François Doré to WWD. “We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant.”