To better understand what Pitti Immagine become in the sphere of Italian fashion, we should look first to its history and jump back in the early fifties, when the first shows were organized in the Sala Bianca of Palazzo Pitti in Florence, but especially 1954 when “The Center of Florence for the Italian Fashion” born. today holding company of a large group of companies operating in the Italian fashion (CFMI)
Since then, we may say, the history of this enterprise was an ascent continues: Pitti Immagine operates in high end of the promotion and the fashion industry and design (but today is also involved in food and perfumes), through ‘organization of trade fairs that are able to be a node for the meeting, at the international level, including creative ideas and companies, between designers and buyers.
The Pitti Immagine’s international trade fairs touch all areas of fashion: men, women, yarn, baby, fast fashion, until the recent proposals for exhibitions dedicated to food and fragrances.
Each event has the goal to select and present the most innovative and exciting project in the field: in other words Pitti Immagine offer the best. The high quality and innovation in the field of research, but also in that of social significance, are the factors that the organizers of Pitti keep in mind when selecting products and Brands.
Attend a Pitti’s trade fair as a designer is an important opportunity to appear and be heard at the international level , thanks to the recent e-Pitti section of the website, it is also possible for designers to enter its range of products in a kind of showroom online from which buyers can buy directly the offer. Participate as visit the other hand, is an equally compelling for the events that the fair brings: parades , meetings but also charities and debuts. For example, the latest edition of Pitti Bimbo saw the debut collections of Marni childrenswear , the presentation of the collaboration between Fendi and Inglesina and raising funds for Unicef organized by Simonetta through the sale of special dolls dressed in dresses of haute couture. In fact, in some areas, such as the man or the children’s fashion , you can get to say that Pitti is a unique event to have a complete view of the most innovative. For students Pitti Immagine offers a vast historical archive available on request, with some parts digitized.
For any further information please look at www.pittimmagine.com