Ermanno Scervino presents the new Spring Summer 2014 advertising campaign, confirming Asia Argento as the protagonist, which, according with Scervino, is able to express the many nuances of her style, interpreting them with passion and strong personality, and Australian model Jarrod Scott joins Asia for the campaign. Take in the Cinecittà studios, on a luxury yacht, and loosely based on the historic yacht Christina.
“I’ve always loved the world of cinema, and my latest collection is a clear reflection of this passion,” Scervino said to WWD. “I’ve known Asia since she was a little girl: she means cinema. I’ve watched her growing up and evolving — her image is so contemporary. Together we wanted to show a new style, which looks to the past but is projected into the future.
Shoted by Francesco Carrozzini