Lulu Guinness, the British designer, will launch a diffusion line in spring 2013, in partnership with US retailer JC Penney.
The collection will complement the mainline and will include fashion handbags, accessories, as well as a gift range. The CEO of Lulu Guinness said: “It is incredibly exciting to be launching our new accessible collection with JC Penney and to be pioneering a whole new concept and store experience for our customers. Lulu is one of the British fashion industry’s most talented designers and with her particular take on life and style, our brand has grown holding a unique position as one of the world’s most covetable and distinctive accessories brands.”
The collection will only be available in the US.