The #WhatIsPretty Giveaway: Vote for your favourite finalist!


Vote for your favourite finalist! »

What is pretty to you? It’s a question that’s not asked often enough, but one that’s being brought into the forefront of the beauty conversation by none other than Beyoncé. Challenging fans to join that conversation, Queen Bey has launched, a hub for fans to submit answers via social media alongside the launch of her new video, “Pretty Hurts.”

To celebrate the launch, we’re partnering with Sony Music to give away one seriously epic prize: A trip to Toronto with your best pal to see Beyoncé and Jay-Z when their “On the Run” tour hits Toronto on July 9!

After a week of submissions, we selected our 5 favourites. Now, we’re asking readers to vote for theirs! The entrant with the most votes will win a round-trip flight to Toronto, night in hotel and 2 tickets to Beyoncé and Jay-Z’s “On the Run” concert! Votes will be accepted until 11:59 p.m. on July 2, 2014

“Knowing your worth, being authentic & loving your true self!” – @Mizssdee

“These smart, stylish, and ambitious ladies that support each other and talk about goals rather than gossip. We encourage creating and sharing positive experiences in our city, and there’s nothing more beautiful than that!” – @abcdefcote

“As Audrey Hepburn once said, ‘I believe happy girls are the prettiest girls.’ SO TRUE!” – @RebeccaGicante

“To me, pretty is not worrying about being ugly and being confident in who you are, even on your rough days. Once you stop relying on otherpeople’s standard of beauty, you’ll shine.” – @tamarasallouha

“Pretty is being comfortable enough with yourself to get up and do what you love.” – @Farrahrah

Please note: Only entries using both @FashionCanada and #whatispretty  were considered. See our complete rules and regulations for more information.

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