An exclusive video unveils the making-of ‘Monumental Pucci’, the exclusive art installation realized by Pitti Immagine for Emilio Pucci in occasion of Firenze | Hometown of Fashion.
The Baptistery of Piazza San Giovanni is “dressed” with the iconic Battistero sketch from the Italian Fashion House, covering the entire building with its beautiful colours and graphics.
Designed by Emilio Pucci in 1957, the Battistero scarf interprets an aerial view of the monument. A new interpretation of the archive print to celebrate Florence, the hometown of the Marquise and a constant inspiration for the Maison.
With the special contribution of:
Pitti Immagine Uomo