“Everyone has fashion envy,” a famous actress claims. No stranger to fashion herself (Bosworth collaborated with Topshop for two seasons), Kate knows the struggle of getting that look seen on someone else very well. “Everyone can relate to that feeling of looking at an editorial, for example – or a friend, or the runway, for that matter – wanting to steal something exactly as you’re seeing it, or something similar.”
This is why the idea of developing an app that will enable fashion lovers sneak the desired item right in to their wardrobes came naturally. The app called Style Thief is meant to make a complicated life of a fashionista much easier. The only thing the user has to struggle with is manage to snap a good picture of the item they laid their eyes on. The app then will help you search for the availability of the item in stock of the web shops. You can purchase it on the spot using your mobile phone and voilà – now you do have something to wear tomorrow.
Bosworth sees Style Thief as the essential merge of tech and fashion, given that e-commerce, our utter commitment to phones and social media narcissism are playing an increasingly major role in the modern culture. As the new chief marketing officer for Style Thief Kate is determined to do her best to set their project apart from the existing competitors on the app market, such as Style-Eyes, ASAP54, Snap Fashion and Styloot. On the party dedicated to app’s launch actress sported her brand new RED Valentino dress purchased via Style Thief.