Good news for those who like all things Rihanna: according to Swagger NY, our favorite girl Riri has filled all the documents to trademark her surname (Fenty) and use it for her very own range of clothing, which will reportedly include: Fenty Apparel, Fenty Beauty, Fenty Clothing, Fenty Cosmetics, Fenty Face, Fenty Intimates, Fenty Lingerie, Fenty Makeup, Fenty Nails, Fenty Swim, Fenty Swimwear, Boomflick, Fenty Corp, Robyn, Fenty88 and Rhi Rhi.
The star hasn’t made any comments on her move yet, and some are assuming that this might just be a way of protecting her moniker from misuse.”The best way for celebrities to protect their name for product ranges like fashion is to get a trade mark registration. This effectively guarantees that no-one else can use their name without permission. It’s becoming an increasing trend for celebrity artists to cash in on their name by diversifying into fashion lines,” said Jason Rawkins, head of Fashion at law firm Taylor Wessing to Telegraph. “Rihanna follows celebrities like Jay-Z, Justin Timberlake and Beyonce”. In fact, there has been an issue with Topshop already, and Miss Fenty has even taken the case to the court. Still, we just can’t help but be excited for the birth of the new fashion empire.
It seems only natural: no stranger to design and fashion industry, the Barbados-born beauty is, in fact, a true fashion killa. Rihanna’s outfits are always in the spotlight, and her style choices might make more headlines than the news about her musical career (ouch!). The sought-after front row seats at the biggest fashion shows are reserved for RiRi. Balmain and Tom Ford see her as their muse, and her collaborations with River Island and MAC Cosmetics proved to be a success. Not to mention the singer received the prestigious Fashion Icon Award at the most recent CFDAs.
Sooner or later, the Fenty empire is bound to happen, and we have the highest expectations for it. The fashion magazines are already weeding through her looks, trying to figure out what a typical Fenty swimsuit or a makeup line could look like. As long as it screams Riri, we know we want it all.