Apple Watch, Twitter’s ‘Buy’ Button, Rocket Internet IPO

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

“6 Core Beliefs Behind New ‘Apple Watch’” (The Business of Fashion)
“Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple’s strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry.”

“Twitter to Launch a ‘Buy Now’ Button” (The Financial Times)
“The home of the 140-character message is introducing a ‘buy now’ button and working with Stripe, the payments start-up, so users can pay by tweet without repeatedly tapping in their card details on a mobile phone. It follows Facebook’s introduction of a ‘buy’ button earlier this summer.”

“Alibaba is Bringing Luxury, Fast, to China’s Middle Class”(Dealbook)
“The Chinese middle class, those earning from $9,000 to $34,000 a year, is poised to balloon over the next 10 years. More than 75 percent of China’s urban consumers will fall into that demographic by 2022, according to a recent report by McKinsey & Company. In turn, demand for luxury goods and exotic foods like oysters is set to surge.”

“Rocket Internet Kicks Off $970 Million IPO” (Bloomberg)
“Rocket Internet AG, which has copied business models from Airbnb Inc. to Birchbox Inc., plans to raise 750 million euros ($970 million) in one of Europe’s most anticipated technology initial public offerings this year.”

“Dagne Dover Raises $1.3M in Seed Round” (Women’s Wear Daily)
“Functional handbag startup Dagne Dover has raised nearly $1.3 million in a seed round of financing. Founded two years ago by Melissa Mash, the firm seeks to provide what it calls practical luxury for working women — currently tote bags with an organizational system built into them for storage of keys, a laptop, wallet, water bottle and cell phone.”

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