An absolute “debut” at Pitti Uomo 87 for Pretty Green, the iconic British brand founded in 2009 and designed by Liam Gallagher, former frontman of Oasis. Firmly rooted in rock & roll culture and drawing inspiration from the style icons of music history, the Pretty Green Black Label for next winter looks to the cultural and musical melting pot of the 1960s between Great Britain and the USA. A journey that goes from the military style of British uniforms to Mod tailoring, with forays into floral prints that recall the Beach Boys.
With collections closely tied to the music world, each international presentation becomes the ideal performance opportunity for established and up-and-coming artists, supported by major social media activity. And for Pitti Uomo 87, Pretty Green will be upholding that tradition with live music by Marshall and with drink & chill-out moments all day and every day of the fair.