The luxury kids brand by Jeremain Lens has been launched at Merdedes-Benz FashionWeek Amsterdam. With the illustrations of Piet Paris as a backdrop, models and styles appear in a confetti of color and fabrics.
Jeremain Lens loves to combine pieces of clothing and likes to style his kids. He himself loves classy items with something that makes the item fashionable or special. A moment of inspiration guided him towards the possibility to transform his style into a brand.
Luxury and Craftsmanship
Couture fabrics are crafted into ready-to-wear candy. Classic styles like a salopette, bomber or trench coat become fashionable by the use of carefully selected materials and colors. Attention to detail makes JOURMAIN pieces of clothing ‘items to cherish’. The products last generations to come.
JOURMAIN is positioned in the ‘luxury’ market. Prices range from € 40 to € 400 with some exceptions of €.1000. Luxury at JOURMAIN is the time given to every part of the brand. A piece of clothing, a button or a catwalk show, people with an eye for detail and knowledge of the métier share their professionalism in order to make every aspect of the brand special.
It all begins with a sketch
Piet Paris is an iconic fashion illustrator. The choice for his drawings fit the idea that what someone brings to the brand is what he is good at in his area of expertise. Piet Paris starts his images by sketching. He still makes the first drafts by hand, as was done in the old days. His high end fashion illustrations are now considered classic images. The perfect backdrop for the campaigns and shows of the brand JOURMAIN.
Cute with an Attitude
JOURMAIN is exclusively designed for modern active ‘fashionable kids’ ranging from the age of 4 to 12. The boys and girls are sportive, sharp, romantic and tough at the same time. It’s the kids that tell the story of JOURMAIN. It is through them that our future world is created. With optimism and happiness they start every day and pave their way into the future.
Bright New World
With the collection ‘Bright New World’ the first step towards building The House Jourmain has been taken. The Spring/Summer 2015 collection can be purchased from December 2014 onwards.