To anyone who says that the very nature of signing up for social media accounts is an invitation for public comment (and criticism), Kate Upton would like you to know that’s not exactly true. “I’ve heard people say, you put yourself in that position to be judged. But, no,” she told Net-a-Porter’s The Edit. “I put myself in that position because I really liked that photographer, I wanted to do that piece of work. Not to be judged. The Internet can be horrible, so I just don’t look at it anymore.”
Kate is one of those models whose popularity is usually credited to her early mastery of social media (and a Cat Daddy video, of course), but it sounds like she might be a little over it these days.
“I feel like social media at this point is kind of bullshit. At the beginning it was amazing and a lot of fun. Now I think we’re losing the art of it,” she said, referencing the way business has crept into Instagram, Twitter, and beyond. “Now it’s about who has the best marketing, not who has a really good personality.”
My other favorite anecdote is Kate revealing how she’s had to school herself on fashion. As a fellow Florida-raised girl, I completely, 100 percent understood when she said coming into the industry, the only brand she really knew about was Rainbow flip-flops. I’m smizing over here.