Miss Gigi Hadid has landed the cover of AdWeek, posing as a perfect example of what it takes for today’s buzziest catwalkers to break out. The girl’s gorgeous and can take great pictures, but much like fellow Insta-girl Kendall Jenner, she also brings one pretty impressive weapon to the table: her social media following.
Gigi’s explained it herself: “If you have a big fan base, companies want to work with you because that gives them a bigger fan base. When you work with big designers, you get a bigger fan base.” It’s a powerful thing indeed and one Gigi’s mastered since her early high school days. She’s a member of the exclusive one million+ club on Instagram (her number’s currently at 2.5 million).
Twitter, Snapchat, and ‘gramming aren’t the only things to set today’s top names apart from the supermodels of decades past: An enterprising attitude toward the future isn’t an exception but the norm.
“What people want to know is, OK, what’s after modeling? And that’s forcing us to think about those things [even earlier],” Gigi told AdWeek. “It’s not just OK anymore to model until you’re 25 and then stop and be a housewife.” She’s currently on a leave of absence from the New School and says she’d like to go back; later in life she could see herself hosting a cooking or talk show.
There’s another option too since she’s getting her degree in the completely useful field of criminal psychology. “Who knows? I could always be a fact checker on CSI.”