After a time of all fashionable moms and dads on the runway it’s now time for our cool kids. So let’s put them into the spotlights. Two years ago the football player Jeremain Lens got the idea to start the kids brand JOURMAIN. I can tell… it is a kids label to watch.


“Cute with an attitude”. Luxurious materials and attention to detail are key words for this collection. Couture fabrics crafted into ready-to-wear clothing makes beautiful pieces that are like candy. Different fabrics such as tweed, silk, and jeans material were used to give typical kids clothing such as skirts, dresses, rain coats, and even trench coats a more luxurious and high-end appeal. The spring-summer collection with bright colors are exclusively designed for modern active fashionable boys and girls aged from 4 to 12 years old, made with love and stands for quality. Romantic and stylish with cool boots complete the picture.

The brand is supported by the illustrations of Piet Paris which are woven throughout the whole brand identity, putting emphasis on its values for true craftsmanship and hand-made processes. “All creations begin with a sketch”!


Fashion illustrations by Linda Zoon /

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