Tell All the Guys in Your Life: Stop Wearing Red


According to a new study out of Britain’s Durham University, the color of power is also the color of aggression, making it an iffy choice for all kinds of situations. Red has long been touted as the spot-on color choice to command attention, but the study found that when ranking the same image of a man wearing three different colors, both male and female subjects found the red picture to be the most aggressive (and only the men ranked it as more dominant). Identical images done in red were also the most likely to be categorized as angry.

“The implications are that people may wish to think carefully about wearing red in social situations and perhaps important meetings, such as job interviews,” Diana Wiedemann, a Ph.D. student from the school’s department of anthropology who worked on the study, told a university news reporter. “Being perceived as aggressive or dominant may be an advantage in some circumstances but a disadvantage in others, for example where teamwork or trustworthiness is important.” Hear that, ladies? Let the dudes in your life know that the power tie might work sometimes, but it could also go not so much in your favor.

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