Looking for a way to turn your social media habits into actionable shopping advice? Well, Old Navy is now offering one idea in the form of emoodji.com, a site that not only tells you which emojis you use the most but also recommends the perfect flip-flop and beach vacation based on that data.
Here’s how it works: Enter your Twitter, Instagram, or Facebook handle, and the site instantly calculates your most-used emoji. Cool, right?
The site then guesses your mood based on that particularly emoji—say, the dancing woman in a red dress or the one with hearts for eyes—takes you to a mood board of results, made up of the perfect flip-flop color and beach vacation. (If you share the board, you’re also entered for a chance to win the dream getaway.)
Even if you don’t win, the fun doesn’t stop with knowing what emoji you use most—you can enter anyone’s social handles—from your friends to, say, Beyonce—to see what they use most as well!
In an exclusive survey, Old Navy unearthed a slew of interesting data around emojis: the top-used emojis, for example, are the tongue sticking out, crying faces, thumbs-up, heart eyes (a personal favorite) and, unsurprisingly, poop. Forty-six percent of millennials apparently use emojis daily and 28 percent of emoji users feel it’s very important to have a taco emoji (we concur).
When asked to describe themselves as an emoji, 22 percent of people said they would use the cool-glasses emoji, 27 percent would describe themselves as the emoji with its tongue sticking out, and—get this—only 7 percent describe themselves as the dancing lady in a red dress.