Sneak Peek! See Exactly How to Style Eddie Borgo’s DIY-Inspired Jewelry Collection for Target

We got to play with the Eddie Borgo for Target Collection. It was way fun.

Eddie Borgo’s mother just made your summer.

The jeweler of choice for the style set (think Poppy Delevingne, Julia Restoin Roitfeld, Tabitha Simmons) is set to launch the Eddie Borgo for Target jewelry collection on July 12.

The collection was inspired by—you guessed it—his mom, whose love for all things crafts spurred Borgo to create a line that can be fully customized.

“We wanted to isolate different components of DIY and bring it into a modern context for today,” Borgo told Glamour on an exclusive studio visit to preview the entire collection, which includes customizable necklaces, earrings, belts, bags, and even a dream catcher. Borgo looked to his mom’s robust collection of ’60s and ’70s crafting books, such as Native Funk & Flash, a roundup of ’70s-era artisans of macramé, patchwork, and other crafts. “My mom’s very creative about her own personal style, added Borgo. “Being an individual was something she always promoted in her house.” (Right on!)

Eddie Borgo

So how does this whole “DIY” thing work?

First you buy a base to build on.

For bracelets, choose a simple gold cuff ($20) and loop on some beads ($17 per pack). You can also go for a perforated silicone strap ($15) and pop in studs of malachite, rose quartz, or halite. Add on charms of pyrite or amethyst (all real stones, by the way) for dimension ($8-$30).

For a necklace, try a wire choker as your base ($30) and hang a multitude of charms on it, such as a stained-glass feather or a “totem”—a pillar-like charm made of zigzagging beads (trust us, it’s amazing).

If you’re feeling overwhelmed at the options, you can opt for a ready-made bracelet or necklace ($15 to $33). There are also earring kits ($17) that offer multiple options that are perfect for mixing and matching.

And the collection extends beyond jewelry! You can start with festival-ready pochettes and skinny belts as a base, then hang charms from them ($20 to $45).

“It’s the perfect summertime project to do with your friends. It’s like summer camp,” says Borgo. “I’m really interested to see how people do theirs.” Here are some ideas straight from the designer on how to style yours:


Mix and match your earrings: “Girls don’t really wear earrings in pairs anymore,” said Borgo. “So [the collection] is really designed with that in mind, if you want a hoop and a stud, or a hanging earring.”

The Look: stud earrings (part of kit), $20; feather clip-on charm worn as earring, $10.


Turquoise and pale pink will flatter any skin tone: Incorporate either (or both!) to add color to a basic outfit.

The Look: cuff, $20; beads, $17; Bag, $20; totem, $17; silicone bracelet, $15; assorted charms sold separately.


The untraditional pieces are more versatile than you think: A metallic skinny belt ($25) might not telegraph “wardrobe basic,” but trust us, it’s worth buying—especially if you add jewels and charms. Similarly, we recommend hanging a long pendant off one of the collar necklaces for a surprisingly stylish look.

The Look: necklace, $30; belt, $25; cuffs, $20; charms, $8.


More is more when it comes to evening dressing: While one or two bracelets might work for day, add a third one to create a bold look for a night out. The mesh necklace is great for work, but add some pyrite charms for more attention-getting detail.

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