Back in January, C. Wonder abruptly announced that it would be closing its stores for good, shocking monogram enthusiasts everywhere. Six months later, it would seem the brand is set to make a comeback.
WWD reports C. Wonder has been purchased by Xcel, the same company that owns the Isaac Mizrahi, Judith Ripka, and H by Halston brands, and will be sold on QVC. Sources have told the trade publication it will be pretty similar to the C. Wonder you already know and love—apparel, accessories, home, and children’s—but taken to the next level. “It will be better pricing, value-oriented,” said one source.
Stylist and Fashion Police cohost Brad Goreski will be the spokesman for C. Wonder and make appearances on QVC when the brand relaunches in spring 2016.
Xcel officials were not available for comment last week, but word has it the deal will close at the end of July.