More is more has long been the M.O. of the 32-year-old Italian fashion house Moschino. Good thing for its creative director, Jeremy Scott, who is no stranger to colossal-size chic.
Scott, who reinvigorated Moschino in 2013 with everything from a Barbie-themed fashion show (a model outfitted as Roller Barbie famously skated down the runway) to his ode to handbags resembling a McDonald’s Happy Meal box, is thinking big once again, with the opening of the brand’s first store in New York City. Akin to his runways, this is not just any other luxury boutique—it’s pretty much a destination for the fashion set, with a two-story-tall “mannequin” at the center of the store and larger-than-life pumps that serve as a display fixture (not to mention a primo Instagram photo op!).
IFN: Nostalgia seems very important to you. Do you have a favorite period in history to reference more than others?
J.S.: I have a nostalgia for the years I was growing up and experiencing new things for the first time—so the late ’80s and early ’90s are always fascinating to me. Those were the times that I was being informed about a lot of my tastes and so the memories are fused with a lot of emotion. I try to convey emotion in my designs, so tapping into the memories with these strong feelings is something that I do when I design.
IFN: Who, living or icons from the past, would you love to dress that you haven’t yet? What would you dress that person in?
J.S.: Well, being that I love icons so much, I would have loved to have dressed Marilyn Monroe, of course! I would have dressed her in my white beaded graffiti evening gown, mixing the glamour we know and love her for with the grit that she had inside.
IFN: From Barbie to Bugs Bunny, how do you choose your references for the Moschino collections? Is there a deeper meaning there, or do you want customers to simply view them as fun and whimsical?
J.S.: I follow my inspiration to wherever it goes. I do want the fans to feel the fun and excitement about it, and I like for people to be able to make their own interpretations about my work. I don’t like to overexplain it. Sometimes there are things that have two or more meanings in them, but I prefer to let the audience make their own opinion.
IFN: You’ve said in past interview that you wanted to be a pop star. Who is the ultimate pop star of all time and why?
J.S.: Madonna is the ultimate pop star of all time, hands down. She wrote the playbook for it. There is no female pop star—and probably few men today, for that matter—who are not indebted to her in one way or another for her contributions to the industry.
IFN: Did McDonald’s reach out to you after your first McDonald’s-themed Moschino collection?
J.S.: Yes they did! They posted about it the following day on Facebook and Twitter and said “Milan fashion week never looked better!”
v: What do you want customers to feel when they walk into the Moschino store?
J.S.: I want them to feel excited! I want them to feel the fun.
IFN: What’s the most outlandish detail you included in the store?
J.S.: I think that the giant mannequin has got to take the cake. She’s pretty out of this world.
IFN: Let’s talk Empire and Cookie Lyon and how Taraji P. Henson wore Moschino in the season-two trailers. Is Cookie the new Moschino muse?
J.S.: I was in heaven when I saw Taraji P. Henson wearing Moschino! I love the show and adore Cookie. I think I saw a link to the trailer for the new season and was just clicking on it to watch as I’m such a fan of the show and then I literally screamed out, “Oh my god!” I could not be more excited about Cookie in Moschino.