Mary-Kate and Ashley Olsen’s New Style Muse Is One Fascinating Woman


There’s absolutely nothing basic about Mary-Kate and Ashley Olsen, from their epic role-sharing gig on Full House to the fact that, yup, they’re CFDA award-winning fashion designers with credentials aplenty. The stylish twosome have just revealed the newest muse they’re drawing inspiration from and it’s a chic 70something you’ve probably never heard of before. Ladies, meet Beatrix Ost.


“Beatrix is such a fascinating, strong woman, with such effortless style. She embodies the spirit of the brand,” the pair told Elle. So, just who is the turbaned woman inspiring the world’s most stylish twins?

She’s a German-born, super-ultra-multi-hyphenate (artist, producer, designer, actress, writer, and dancer) who’s considered by many as a true-blue fashion icon. “Fashion comes from within—my concept of body and mind,” she’s explained. “I’m at ease with myself, and my love for fashion is my body art.” The Olsens’ fascination isn’t a new thing either; they cited her as the inspiration for their fall 2010 line.


More important things to know about Ost: She has a vintage clothing collection we could imagine MK&A mining for design inspiration and loves to mix pieces from the ’30s with current items (including stuff she’s designed herself). When not wearing her own creations, she cites Alaïa, Yohji Yamamoto, and Jean Paul Gaultier as particular favorites, but her purple-blue hair might be the ultimate signature accessory; it’s the only color she’s ever tried and has been doing it for 10 years.

We’re hoping that part of the role of muse involves normal-life inspiration too, because, gosh, her best advice is pretty wonderful. “Always be yourself and listen to people you admire.”

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