Amsterdam, February 2017.
Scotch & Soda launches the second instalment of its global brand campaign – a continuation of its brand narrative launched in Fall, 2016.
The campaign is a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when the designers head to the road to unearth remarkable finds that spark the creation process back home. What they are looking for could be anything; a poem, a vintage fabric, a ruin or artefact.
Once home, the designers curate and remix these worldly finds:
‘From Amsterdam, From Everywhere’.
The latest installment of the campaign is shot by Emma Summerton and styled by Patti Wilson. Commenting on her
second piece of work with the Amsterdam label, Summerton says, “It was great to work once again with a brand that have a strong sense of self and a huge sense of adventure! We brought many diverse elements together to create the Scotch & Soda world”
The campaign team also comprised of an international cast of models including: Dilia Martins, The Netherlands; Yana Bovenistier, Belgium; Niki Trefilova, Czech Republic; Fernando Cabral, Portugal and Isaac Weber, U.S.
Antoine Bonodot, Creative Director of the brand’s advertising agency Publicis 133, adds: “This time, we wanted to symbolize the fact that Scotch & Soda brought back not only inspirations from the world, but also habitats. More than a simple brand positioning, it’s a pretty unique state of mind: a mix of curiosity, elegance and open-minded spirit. Thanks to that, we have been able to build a campaign that is clearly celebrating the come back of spring, in Amsterdam, and we’re loving it.” For many, our global brand campaign will be an introduction.
The brand’s geography in the world is leading for how we create and provides this wonderful world of stark and beautiful visual
contrasts to play with. This second installment continues to explore this ‘From Amsterdam, From Everywhere.’ brand
narrative, says Adam Kakembo (CMO, Scotch & Soda).
The campaign will run in print, out of home and online. The media focus is Germany and the Netherlands – where the brand
will concentrate its growth strategy over the next three years.
Scotch & Soda is inspired by the world and curated by Amsterdam. A team of passionate discoverers and collectors, scouring the globe for that painting, poem, vintage piece, ruin, or artefact that sparks our never-ending curiosity. Treasures uncovered on worldly wanders are poured into collections and signature looks that clash eras, classics, places of inspiration, meshing unexpected fabrics and patterns. Men’s, women’s and children’s collections all start life at our canal-side design studio in a former church in the heart of Amsterdam. Scotch & Soda has over 160 stores, and can be found in over 8000 doors including the best global department-stores and independents, and in our webstore.