Just recently, there was the launch of the collaboration between two significant brands: Italia Independent and Adidas Originals. The event took place in New York at the Pioneer Work; a 25,000ft industrial location in Red Hook, Brooklyn. This particular location was apart of the inspiration that went into this project.
This was a collaboration of creativity between two very distinguished brands. Italia Independent is known as the brand that keeps “Made In Italy” up to date; creating lifestyle products, prominently in the eyewear sector, that export Italian style globally. The brand is one of creativity and style, combining both tradition and innovation to stay fashion forward yet sticking to their Italian roots. The collaborating partner, Adidas, is also a lifestyle brand; in fact, one of the world’s leading sports brands. Adidas is a global designer and developer of athletic footwear and apparel but is not only famous for being worn on the track or field. The brand is known for it’s street style and popularity for everyday wear. Adidas combines the innovation and science that goes into athletic apparel and the creative youth culture to create sportswear and streetwear into one.
With Italia Independent’s prominence in the eyewear sector, Adidas’ street style factor and the combination of tradition and innovation, the collaboration have designed limited edition glasses. The glasses are 70’s Inspired and only available in limited edition, one model is unisex and the other for men. The unisex model is a rounded shape, whilst the men’s version is more square; with both frames available in either matte brown with brown lenses, or matte black and white with silver lenses. The models are made from cellulose acetate and are completed with nose pads with gold bridges. These glasses are a true combination of Italia Independent and Adidas Originals, serving old school street style with a creative twist.