iNDiViDUALS S/S18 “a statement against conservative thinking”

There is no doubt we currently have the most conservative political cabinets in power. From Brexit to Trump; conservatism could be sense all around us. This runway show, and each look, is inspired by today’s NOT-so-forward-thinking political landscape.

iNDiViDUALS are back with their S/S18 collection; the most iconic and timeless menswear garments in the form of tailored silhouettes in exaggerated proportions. The collection aims to resemble the mindset of those who don’t like change, giving them a taste of their own medicine in the process.



Concept shoot iNDiViDUALS SS18


This week, iNDiViDUALS took over the Kohnstammhof with 50 models to present their new S/S collection. The young creatives dared to turn their collection into a statement that can only instigate positive change – a little something the world could use right now. As an added statement, Generation 23 decided to be the first Generation to have an open air event, accessible for everyone.


“Our collection is the perfect remedy for the conservatives: turning classical items into exaggerated designs. It tells them exactly what they want to hear in order to awake their senses”.



The collection featured out-of-proportion silhouettes, in the most  predictable colours like Patriotic Blue, Corduroy Bordeaux and Breath-taking Camel. Conservative prints like Shirting-stripe cotton and Check were found on spencers, blazers and overcoats. The S/S 18 collection proves that a sense of humour can be wrapped up in a fashion statement.

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