Dive into the water wherever you are. It’s time for a new iconic summer with Seafolly. The new campaign has been shot on the Cooloola coast in Queensland, where sun and sand create a beautiful 50 km scenic landscape between Noosa and Rainbow beach. Open air, 700,000 year old dunes and an endless horizon. The beautiful new swimwear and active wear creates a beautiful campaign when combined to the incredible landscape.
The sunrise and beautiful walks along the pristine coastline were led by beautiful 24-year-old Danish model Emma Stern and the successful 26-year-old model from Australia Victoria Lee. Australian photographer and ex-Olympic swimmer, Simon Upton, shot the photos for the new collection for the 4th season in a row. Stylist, Sara Smith and hair stylist, Sophie Roberts also give their collective expertise. Together they lay the perfect and effortless style of endless summer days.
This season Seafolly will highlight the three most important trends: Pacifico, Indian Summer and Mandala. By using beautiful trendy colors and beautiful details, let these prints increase the temperatures. The tropical prints are loving and feminine. Inspired by the retro Hawaiian holiday and pacifics in different colors. The details like the double straps give this collection a modern twist. The mandala designs come from the European Riviera.
‘From Swim To Gym’ is the new way of thinking behind Seafolly’s activewear. The sports line comes in different styles. Matching prints and quick-dry fabrics that can be used for both the water and the gym. For the second consecutive year, the new collection is on the Mercedes Benz Fashion Week Australia. The materials and style of this collection are perfect for the Australian beach lifestyle.
“Seafolly is unique because we care about the relationship between design and body shape,” says Genelle Walkom, creative director and in her 25th year as head swimwear designer at Seafolly. “When you are known for quality and good fit, the challenge is to make the bar even higher each season. With new styles, fabrics, print and color options.
The Seafolly Spring Campaign launched in July 2017 and will be featured on billboards, magazines, windows, in-store, catalogs and online/social media.