Gucci & Blake Lively

 

Gucci has tapped Lively, of The Gossip Girl series, to front the campaign for its newest fragrance: Gucci Première, which hits stores worldwide in September. “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” (…) “In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.” Lively said. The actress will appear in the print ads, shot by Mert Alas and Marcus Piggott, and will star in a short film, directed by Nicolas Winding Refn. The perfume is set to be launched in July.(Photo: Lively and Winding Refn on the set. Gucci.)

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