GENNY 2019 Collection – Winter Wonderland

Winter Wonderland

SARA CAVAZZA FACCHINI:
FASHION HELPS TO CHANNEL A SUSTAINABLE AND ETHICAL VIEW OF LIFE.

Fashion is an extraordinary stage from which you can launch a message of style, but can also manifest a new vision of life, where sustainability and respect for human values at all levels are fundamental and cannot be disregarded. For this, I feel happy, and at the same time proud, when I am able to give back part of what the world of fashion has given to me, taught me and transferred to me over a long career. Giving back something means, most of all, doing it with a view to a better future. Not only better from an aesthetic point of view, but one where respect for the environment and its inhabitants is central. That is why for a long time – and some also say in a visionary and precursory manner – I have been trying to be an ambassador of sustainability and of socially beneficial activies.

A snow queen, feminine and delicate yet strong and determined. She crosses an enchanted forest where the sunlight hits the snow creating charming reflections. The almost mystic silence of this magic, fascinating environment is only interrupted by the sound of nature.
 
This fairy landscape serves as background of the Genny Fall/Winter 2019 collection. 
 
Following the suggestion of this solitary journey, the brand’s creative director Sara Cavezza Facchini imagines the special and poetic wardrobe of this woman showing a romantic spirit.
 
To face the cold temperatures, materials are warm and shapes are cocooning. The wrapping coats embellished with cape-inspired details and the midi dresses are crafted from a slightly padded white fabric with a mat finishing, recalling the purity of frozen surfaces.
 
Echoing melting ice, the brand’s signature seductive femininity translates into fluid and lightweight flared dresses, which put the focus on the waist. Their precious sophistication is highlighted by the refined embroideries crafted from metallic mesh and enriched with Swarovski crystals.  
 
The sparkle of a starred sky breaks the rigor of the tuxedo, which is revamped with the new cape jackets paired with slim pants exalting the verticality of the silhouette, framed by the luxurious crystal embellishments.
 
A tribute to women’s sensuality, the new smoking shows wide jacquard pants matched with a bustier vest featuring an intricate construction of silk duchesse suspenders.
 
Disegned to be wrapped around the body, the cozy coats are crafted from hyper soft double-faced cashmere and the maxi silk velvet bomber jackets are worn to exalt the feminine timeless beauty. The fil coupe skirts sport silhouettes inspired by Scottish kilts.
 
Loyal companion of this snow queen, the white panther is embroidered on an oversized coat, suits and maxi shirts.
 
Completing the collection, kidassia fur gives a soft, warm touch to bags and patent leather mules, while the leather boots with a sock-like effect are punctuated by sparkling Swarovski crystal
s.

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