Like every luxury label and its mother, Stella McCartney is expanding in Asia, where she spent the past week boosting her profile with a multicity tour through Japan and China. She celebrated a new flagship store in Beijing (in an ecofriendly building, no less!), hosted a black-tie dinner in Shanghai, presented her collection in Tokyo, and threw a party with Lane Crawford in Hong Kong, which Kate Moss was kind enough to attend.
Although McCartney told WWD that the trip was more about “gaining a greater understanding of this part of the world” than it was about publicity, she certainly got a great deal of local attention (the British Embassy in Tokyo doesn’t make a giant name-bush for just anybody). Meanwhile, folks in Shanghai welcomed the designer with acrobats, dancers, Chinese plate-spinning, an opera singer, and contortionists spelling our her name with their bodies.