Bremont is delighted to announce the opening of its first stand-alone store which will be located on South Audley Street, Mayfair. The store is spread over 93 sq.m, and showcases its own bar and the brand’s watch collections. Since the launch of Bremont in 2007, the brand has become popular in markets as diverse as the UK, US and Asia. Bremont’s co-founder Giles English commented: “As a British company we felt we needed a show-case to promote ourselves to visitors from all around the world. The boutique will be more than a traditional watch store. There will be an explorers club based from there, a considerable watch library and it will also be the only place in the world to see unique items like the Bremont B-1 Marine Clock”. This year Bremon will launch the Victory Watch limited edition, a tribute to the HMS Victory, the oldest preserved and functional ship that became the symbol of the battle of Trafalgar which saw Admiral Lord Nelson prevail against the French and Spanish fleets in 1805.