Lana Del Rey: new H&M’s face

Lana’s shooting an H&M campaign in New York. H&M stuck with the singer’s retro aesthetic for the styling, giving her a huge bouffant and smokey cat eyes. Donald Schneider, H&M’s creative director, told WWD: “The mood is very LA noir. It’s inspired by our fall collection”.

 

 

 

 

 

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