You’ll Go Mad for Plaid When You See Target’s New Designer Collaboration With Adam Lippes

It’s not every day a collection hits all the high notes: meaning that it’s on-trend, affordable, and rife with pieces you can wear to work and with jeans on the weekends. But Target managed to nail it once again again with its latest designer collaboration with New York ready-to-wear designer Adam Lippes.

The collection of women’s wear, menswear, and tabletop is themed after Buffalo plaid, a classic American textile that’s particularly close to Lippes’ heart. The designer was actually born in Buffalo, New York, birthplace of the outdoorsy red-and-black pattern.

“The history of Buffalo plaid in America starts with the Woolrich company, which originally [did it] in men’s shirts.” . “I’ve worked with it in my own collection over the years, so for for me the challenge was to make it fresh and not too boring or conservative…it’s simple but not basic, refined but not boring.”

Plaid is taken to the next level in the capsule collection, done in seemingly every incarnation, from tonal neutrals and gray, to the classic red-and-black combo. Lippes was keen to create pieces that transcend your wardrobe, like the long sweater vest, which can be worn for work with a pair of sharp black trousers or on the weekend with a jeans and boots. “It’s not fashion with a capital F,” says Lippes. “It’s with a small f.”

The collection hits Target stores and its website on September 27, and features more than 50 pieces, running the gamut from car coats to trays. Prices range from $10 to $130.

Here are some of our favorite looks:


Mohair Fringe Poncho in Red Plaid, $59.99


Mohair Coat in Gray/White Plaid, $69.99


Cowlneck Fringe Sweater in Oatmeal Plaid, $39.99. Shearling Drawstring Cross-Body Bag in Natural, $34.99


Crepe Blouse in Painterly Gray Plaid, $29.99


Wool Puffer Vest in Gray/Black Plaid, $79.99


Wool Coat in Gray/Black Plaid, $129.99


Shirtdress in Painterly Black Plaid, $49.99


Shirtdress in Painterly Black Plaid, $49.99. Belted Layering Vest in Gray/Black Plaid, $39.99. Pointed-Toe Pumps in Black/White Plaid, $39.99

adam-lippes-target-16Pointed-Toe Ballet Flats in Black/White, Plaid, $29.99. Pointed-Toe Ballet Flat in Black/White Plaid, $29.99


Melamine Tray Set in Red Plaid, $25 (4-piece)


Bar Set With Carrier in Blue/Black Plaid, $30


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