When tech entrepreneur Anthony Roy noticed his wife’s struggle finding a decent strapless bra to wear underneath strappy tops and dresses, he did something about it. Roy went on a science-fueled mission to create a strapless bra that lifts and stays put, all while not squeezing your rib cage so tight that—well—you want to wear a turtleneck instead!
He looked to geckos (yes, like the lizards!) and mimicked their sticky little hands and feet to create what has potential to be: The best bra ever. See it for yourself here!