MTV Roadies is launching exclusive ‘MTV Roadies Footgear’

MTV Roadies is launching exclusive ‘MTV Roadies Footgear’. Designed by the Roadies duo, Bani and Rannvijay. The shoes are designed keeping comfort and the ‘right’ attitude in mind. Commenting on the collection, Alisha Malik, Brand Manager, Mochi said, “Mochi, The Shoe Shoppe was launched a decade ago as a response to the fashion needs of the Indian youth. As one of the fastest growing footwear brands in India, Mochi is known to have successfully captured the irreverent attitude and exuberance of Gen X in its products, be it fashion formals or trendy Indian footwear. This association with MTV Roadies is an extension of our endeavour to reach out and connect with the ever-changing youth.” “MTV Roadies by Mochi, a fusion line, is designed keeping in mind the latest trends and preferences of the cosmopolitan Indian. The range is fun, dynamic and stylish capturing the pulse of effervescent youth,” she added.

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