From the excellence of the makers of the new classics to cutting-edge accessories that are playing an increasingly decisive role on the market, to the brands that have redefined sportswear …And there is more: the menswear of tomorrow, new luxury underground trends, the special projects presented by leading international designers, previews of women’s collections and support for new talents. Pitti Uomo is truly the global platform for major names and international fashion groups that choose Florence as the place to launch new projects and take new steps in their development, as well as for yet little-known names who see Pitti Uomo as the ideal context for establishing their identities and generating business; and for the fashion system’s international players for whom the fair is the perfect springboard for presenting new concepts on the world’s stage.
With a record number of applications from around the world – 40% of the vendors at this edition will be coming from more than thirty countries – Pitti Uomo 87 will once again offer a unique and original view of the many links between art, fashion, sport and design.
There will be 1,119 brands at Pitti Uomo, a new record in terms of brand participation, plus 66 women’s collections at Pitti W, with their offerings developed for the international community that throngs to Florence during the fair – over 30,000 visitors attended the last edition – representing the world’s major department stores and retailers.
Pitti Immagine also confirms the identity assumed by its fairs as a lifestyle platform characterized by innovation and unorthodox choices through the new special partnership with MINI which will be launched at this edition of Pitti Uomo and that will focus, in particular, on the projects dedicated to young, up-and-coming brands, Pitti Italics and The Latest Fashion Buzz, as well as the most cutting edge trends in contemporary men’s fashion.